‘Write great contents and people will find you, link you back and you’ll see an improved ranking‘.
I’ve been hearing this same story for quite about three years now and I doubt it works as good it did in the past. If you write a great story, it’ll take months before people will link you naturally and your post hit a large number of visitors.
Sadly! There were few blogs back, and lower competition– but today, you get similar content in like 10s…no 1000s of blogs!
If you do a run down on the internet to find Search Engine Optimization techniques, everyone refers ‘BACKLINKS’ as the greatest source. Yes, be it in 2015 or five years from now, I consider backlinks as the back-bone of every blog and I put them on top of my SEO tips, two-step ahead of my contents.
Matt Cutts announcing the easiest way to build backlinks- Guest posting, to be dead, has stirred several controversies in online communities about dropped ranking, decreased traffic and getting Google slapped with Penguin and other Google updates.
Quality backlinks matter!
If you get good backlinks, you rank higher on Google and your site quality will improve eventually. But, if you start building links haphazardly, your blog might see a quick boost, but on a long run, your site will get penalized and it’ll take months….maybe years to recover!
With increasing number of websites, and blogs on the internet, the process of building backlinks has become equally daunting and difficult. But there are still a handful of great resources that you can utilize to get backlinks from and they’re ….easy…like 1,2,3.
Let gets the details rolled in….
[Note: This is not about traditional blog commenting, directory listing technique to build backlinks. I don’t want to frustrate you with ways that aren’t going to have a good impact ]
1. Link repossession
Believe me or not but this is one of the best thing I’ve been trying out recently and it’s working great.
Link repossession is an easy way to getting your website linked with the mentions of your company/product that aren’t linked back to you.
Say….a XYZ blog mentioned namannepal.com, but forget to link back to me!
This is where link repossession works great. All you need to do is send out an email and ask to get linked. You don’t need to worry to ask what’s yours, because if someone’s mentioning you, it’s because they like you/your blog and they will surely be happy to read an email from you.
Here’s how you can reach out in your email:
Hey [Author name]
I just came across an article ‘[Article title here]’ that mentions me/my blog. I wanted to reach out and say ‘thanks’ for giving a heads up.
I’m writing this email to ask if you could actually link back to my website so that your readers can easily reach out to me/my blog.
Looking forward to your kind considerations and ‘thank you’ again.
That’s it. My success rate in link repossession is around 90%. What more could be easy to build backlinks just with an email…and a quick research about your blog?
2. Help A Reporter Out (HARO)
HARO is a platform used by several news agencies to detail their news/articles. Links from news agencies like ABC, Fox, AP = I don’t need anything more, right?
Sign Up to HARO as a source and you’ll get three mails per day with a question on each. If your website is an answer in someway, you can add references to your website/blog and you’ll be linked back, if your piece stands out.
It all takes around 10-30 minutes a week to check all the emails from HARO and this can flood your website with referral traffics if your content is picked up.
3. Blog Aggregators
No, blog aggregators are not website directories. They are more than that!
Blog aggregators are properly managed, timely checked and regularly updated sites that list ONLY quality websites in their database.
Blog aggregators generally provide dofollow link for free. Here’s how you can get a backlink:
- Submit the website with detailed information
- Add of special HTML code (if required) to confirm you own the website
- Let someone from the aggregator surf your website and confirm its inclusion
After you submit your website and get listed, you get a dofollow backlink but if you want traffic too, you just need to reach out to blog aggregators with an email to rank higher in your category!
Here’s a script:
Hey [Blog Aggregator Name] team,
I submitted my blog [URL] to [Blog Aggregator] and was accepted. I wanted to ‘thank you’ on this regard.
However, I see that my blog has been listed on the bottom of [blog/website category list] but I believe that I should not be there. My contents are doing great, have a great quality when compared to other blogs [Name a few other websites on the same category] which are ranked higher.
I’d be really happy if you’d give a check at my blog, again, to see if it can be moved up on the list?
I’ve added the badge of [blog aggregator name] on my website to increase more trust. Let me know if there is anything more I could do on this regard!
Once again, thank you for getting my blog listed.
This worked great for me. My website started driving traffic while it also helped me get backlinks from other resources!
4. Ask for Links
With asking for links I don’t mean-
- Beg for backlinks
- Trade backlinks
This approach is completely different and you also build a trust with your competitors and blogs related to your niche.
I’m trying to do the same with my SEO Hero site.
Here’s what you do:
You link to around 10-15 websites/blogs on an article that you write on your blog and reach out to people and companies you mentioned.
This sounds a bit awkward as you might link your competitor and help them to boost their ranking. But, this works great to drive huge traffic and open doors to getting links back from those websites or from other places the post is shared to.
Send all people/companies with a personalized email like this:
Hey [Person/company name]
I came across your article [inset the url] and found it to be a great resource that I needed to give it a mention on my blog post [your blog post url].
Keep up the good work and if you’ve some free time to spare, kindly check out the post. I’d also be happy if you’d tweet or share it on Facebook.
This way might look much easy but you might not get the same thing every time. Some people will link back to your website and give you a heads up, while some just share your post and take no further action. Many of bloggers don’t give much attention, considering you’re a competitor!
But trying will do no harm, right? I got around 20-30% conversion with this technique which still makes it good to go with!
5. Google+ Profile
It’s pretty easy to get a backlink from your Google+ profile. All you need to do is write an introduction about yourself and include the link to your blog/website.
Here’s what my Google+ profile looks like:
Make sure you add value to your Google+ profile. All you need to do is become active for a while, share articles, post updates and you’re good to go.
You can also use several other social media profiles to build backlinks on. You can also check an article by Convince and Convert that lists several social medias to build backlinks on!
First of, infographics are not difficult to make. Everyone loves getting information through images and pictures and they shorten the time to read when compared to a long blog post.
Infographics is considered to make a great impact to a blog’s SEO. They’re interactive, they create a buzz, are shared more often than regular text-posts and are incredible when it comes to link building.
You can find a freelance designer at Upwork (Previously odesk) at cheap and get anything under $100. All you need to care about is the content, design and uniqueness.
If you don’t have some money to spend away, you can also make one for yourself using online infographic tools like-
Once your infographics is ready, you need to get your design to infographic sharing websites like-
The next step is you need to find bloggers in your niche and look forward if they’re interested in guest posts with infographics. You can also ask to add details and description so that they don’t run short of content for the blog post.
7. Broken Link Building
While finding broken links can take a long-long time, there’s no better way you could increase backlinks to your websites so quick as this method.
I’ve tested the broken link building method more than any other methods to build backlinks in 2015 and nothing has worked as better as this one.
You don’t need to go far.
Wikipedia has tons of broken and dead links that you can utilize. But remember, wikipedia backlinks are no-follow ones and they don’t really affect the ranking of your blog if you don’t move a step ahead.
You can sort down all articles with dead links on wikipedia directly from here. That makes the search easy!
If you don’t have time to go through all the articles individually, you can also try a tool calledWikiGrabber which shortens the process more.
Here’s how I do it and you can too:
If I was on a nutrition niche, I’d find articles on wikipedia with broken links related to the same. I did a quick search for the term ‘weight loss tips’ on WikiGrabber and I skimmed off to the dead-link section to find a handful of articles with dead links-
I checked the ‘Asparagus‘ article on wikipedia and found out the dead link here-
Replace the link with something relevant on your website and if you don’t have something common, write a piece and add your link there. A no-follow link in a flash!
How to get do-follow links then?
Run a check to the dead link on Ahrefs and you’ll find a result that looks like-
Cool. The dead-post has 46 backlinks in total and 33 domains referring to it.
All you need to do now is click on the referring domain list and find the sites that are linking to the post that does not exist.
And, shoot email to all of the domains, or a few of them asking to replace the dead link to something that exist on the internet (Your blog post). Job Done.
Here’s how you do it-
I just came across an article on your website [link here] that says about [a bit of details on the article].
I found out that the blog post has a link here [identify the location] and I can’t access the details, which I feel is because the article no-longer exist.
Here’s something similar that I found/write and might interest you/your readers: [include link here].
You might be interested in replacing the broken link, which I hope should make the post more appealing and that the readers would get right information.
If you don’t want to target a particular blog and not through wikipedia, you can use an online tool called Broken Link Checker and do a search to find broken links of that particular website.
After you find the broken links, you send them a personalized email as scripted above.
It’s that easy!
8. .edu Backlinks
Everyone knows the value of .edu backlinks but it’s one of the most difficult things to get.
Difficult does not mean impossible and an AVERAGE MIKE can go on and build .edu backlink with just a little effort.
But first, all you need to make sure is you provide great resource in your blog.
Here’s how you do it-
.edu websites are those run by educational institutes and universities in US. Most .edu websites have resource pages made available to student and faculty to sort down information on related topics.
You can find those resource pages by surfing through the website if you’ve hours to spend or by performing a search on google as-
site:.edu “your keyword”
site:.edu “your keyword” + “resources”
site:.edu: “your keyword” + inurl:links
site:.edu: “your keyword” + “other sites”
Here’s what my search string for nutrition niche did on the Google search-
Check out a few of them and if you think you blog are in equal ranks, send out an email asking for inclusion. The chances to get backlinks from such resource pages is pretty low when compared to other methods.
But once you get it done, your SERPs will boost like never before.
9. Guest Posts
Google’s Matt Cutts said- ‘Guest Blogging is Dead’. Bullshit!
There’s no better way of ranking your blog high on SERPs, increasing referral traffic, audience, and your online presence other than guest blogging.
With guest blogging, you contribute a part of your knowledge to other blogs and you build trust. You involve in interaction with readers of another blog and solve their queries through your post.
However, guest blogging is a daunting task if you want to feature on authority websites that have huge readers, and a great PR.
Most guest posts are rejected just because of a lame pitch. Secondly, you also need to make your guest post stand out from all of your posts. Infact, I work double time, write better, detailed and long posts than those that are in my blog most of the times.
Because it helps me build trust. The blog owner where I’m guest posting on will take me seriously and can also consider my future requests for guest blogging and sharing contents on social medias.
Here’s how you find websites to guest post on through Google search: Input any of the following search strings on Google:
[keyword]+ “guest post guidelines”
[keyword]+ “submission guidelines”
[keyword]+ “write for us”
[keyword]+ “become a contributor”
You’ll find a lot of websites that offer guest posting opportunities.
After you sort down where you want to guest post on, it’s time you write a decent email asking if you can feature on the blog. Here’s a template that you can use:
Subject: Your blog might be missing something on [insert your guest blog post topic]
I, [Your name], have been a regular reader at your blog and I believe that your readers will love to read about [insert guest post title].
I also feel that your blog post on [insert an article from their website] should have included details about [write a few improvements that could have been made] which would have made it greater…from great.
You might be short of time to write a detailed article on [insert shortened guest post title] and maybe, I could do one for you.
You don’t need to worry on the quality of the article. I’ve regularly blogging at [insert your blog URL] and have featured on [insert few urls].
I have already researched about the topic in details and have already started writing it, understanding that your readers would absolutely love it.
Looking forward to hearing back from you.
I first sent random guest posts, completed ones, and pitched it directly with very small details and to my surprise, almost 75% of them went rejected.
I changed my habit and it’s working pretty well now.
A good start is half work done! A good pitch is half link-built.
10. Free Offers for Reviews
Believe me or not but giving out freebies is a great way of getting high-quality backlinks.
Say, you’ve something valuable that’s making you profit. It can be an ebook, software or informational product, a consulting service or anything.
What you can do is find similar blogs on the same niche and offer them the product or service for FREE, but with a review about the same on their blog.
Here’s a template of the email you might be interested in…
Hey [Site owner name],
I was searching for some blogs about [your niche] and I came across [their site name]. It looks great. In fact, I was wondering why I did not find it previously because I’m involved in the same.
Actually, I just launched/wrote/released [your product] that’ll help people on –
[bullet points with a few details]
I was wondering if you’d be looking forward to reading/using/trying it out. It’s priced $X, but I’d be happy to send it over to you absolutely free.
I’d be happy if you’d consider writing a review about it or mentioning it on your blog. If you’d want the content, I could send it over to you so that you won’t need to put your minds on extra work!
Let me know if that’s okay with you.
You need to be clever here. Asking for links directly would violate Google’s Webmaster Guidelines. And, with reviews or mentions, there are chances your websites will be linked. A win-win situation for both parties!
I’ve tried, implemented and tested all of these methods for my blogs while I’m also looking forward to exploring newer ideas of building backlinks easily.
Now, it’s your turn to try out and put these into practice for yourself. I hope these techniques will be of great help to your business/blog!