In the last few years, I have enrolled in more than a dozen free and paid content marketing courses to stay updated with the new trends and get fresh insights from experienced industry experts.
The market is flooded with options. Many courses tend to rehash generic advice or lean too heavily into theory. Surprisingly, these courses often earn high recommendations from marketers, primarily due to their attractive affiliate commissions.
However, there are genuinely excellent content marketing courses available. These courses deliver practical, results-driven skills, emphasize real business outcomes such as lead generation and revenue growth rather than just boosting vanity metrics like traffic, provide real-world examples of successful content marketing campaigns, and offer a dedicated community and support to guide you through your learning process and beyond.
Here are 12 of the best content marketing courses I’ve come across, with reasons why you should join.